Why is Snapchat so popular in Poland and how to make use of it?

TweetSnapchat is one of the most talked-about mobile application in the world. In 2016 it reached 100.000.000 daily active users. Great success of this app reached also Poland. Why is it so popular among Poles? Let’s find out. FMCG – fast moving consumer gigabytes What does Snapchat do? It allows people to send pictures with […]

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How Lidl won its place in Polish homes? [Case Study]

TweetLast year, couple of weeks before Christmas, one of the most popular German retail companies made its way straight to Polish tables. It was a well-planned and well-performed advertising campaign. Let’s analyse how Schwarz Group, the owner of Lidl brand, achieved that. Content marketing served by Lidl Lidl brand is a food retail chain, very […]

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