Two Poles revolutionise the Polish eyewear industry

TweetTwo creative Poles, Paweł Porucznik and Dawid Winter successfully broke the duopoly of Luxottica and Safilo – two giants of the Polish eyewear industry. Their startup, 4MOSA gained over £150,000 from their investors last year. And it was a very fruitful investment – the sales increased 6 times during last six months. What’s their secret? […]

Continue reading


Why is Snapchat so popular in Poland and how to make use of it?

TweetSnapchat is one of the most talked-about mobile application in the world. In 2016 it reached 100.000.000 daily active users. Great success of this app reached also Poland. Why is it so popular among Poles? Let’s find out. FMCG – fast moving consumer gigabytes What does Snapchat do? It allows people to send pictures with […]

Continue reading


How Lidl won its place in Polish homes? [Case Study]

TweetLast year, couple of weeks before Christmas, one of the most popular German retail companies made its way straight to Polish tables. It was a well-planned and well-performed advertising campaign. Let’s analyse how Schwarz Group, the owner of Lidl brand, achieved that. Content marketing served by Lidl Lidl brand is a food retail chain, very […]

Continue reading


Worldwide brands – when and how did they enter the Polish market?

TweetBrands nowadays are a part of our lives. We dress in trademarks, drink coffees in branded cups, drive, ride, watch movies, brush teeth and sometimes even breathe with a mark on it. Western civilisation is a brand-based one and it is sometimes hard to tell whether governments or rather wealthy companies rule this world. It […]

Continue reading