Why is Snapchat so popular in Poland and how to make use of it?

TweetSnapchat is one of the most talked-about mobile application in the world. In 2016 it reached 100.000.000 daily active users. Great success of this app reached also Poland. Why is it so popular among Poles? Let’s find out. FMCG – fast moving consumer gigabytes What does Snapchat do? It allows people to send pictures with […]

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How Lidl won its place in Polish homes? [Case Study]

TweetLast year, couple of weeks before Christmas, one of the most popular German retail companies made its way straight to Polish tables. It was a well-planned and well-performed advertising campaign. Let’s analyse how Schwarz Group, the owner of Lidl brand, achieved that. Content marketing served by Lidl Lidl brand is a food retail chain, very […]

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Things to avoid while advertising in Poland. Top five legal tips.

TweetIf you are an entrepreneur wishing to advertise your goods or services in Poland, bear in mind that there are some laws on fair and unfair commercial practices which are to be obeyed. First, do not consciously mislead your customers. So, never create certificates which are fake and do not give any real entitlements. Also, […]

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Polish advertising market overview

TweetThere is nothing revelatory in saying that the global advertising market is moving away from the traditional media such as radio, press or TV to cyberspace. But what is the situation on the Polish advertising market like? Does it reflect the global trends? A brief look at statistics According to the report of Starlink media […]

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Polish B2B website to network growth-oriented Polish entrepreneurs in the UK

TweetWe are proud to announce launch of Polish Business Link available at www.pblink.co.uk. PBlink is the B2B website that provides useful content (much of it in Polish) with links to useful websites with information about business start-up, paying taxes, finding finance for business growth, employment and property law, advise about growing one’s business, marketing to British […]

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Dedicated B2B portal for Polish entrepreneurs in the UK will be launched soon

TweetWe are working on first B2B Polish membership-based portal for Polish entrepreneurs in the UK: Polish Business Link. Portal will be launched in June 2013. PBlink.co.uk will provide useful content (much of it in Polish) with links to useful websites with information about business start-up, paying taxes, finding finance for business growth, employment and property law, advise […]

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