Polskie Meble nie są znane w Anglii

Jako organizator eventów bizensowych mam do czynienia z wieloma grupami przedsiębiorców polskich zainteresowanych rynkiem brytyjskim. Jednym z ciekawych branż jest meblarstwo. Polskie meble mają bardzo dobra opinię na rodzimym rynku. Jak to jest w Wielkiej Brytanii? ‘Bo to nie włoskie czy niemieckie’ Od paru lat jak grzyby po deszczu rosną polskie firmy sprowadzające meble z […]

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Worldwide brands – when and how did they enter the Polish market?

Brands nowadays are a part of our lives. We dress in trademarks, drink coffees in branded cups, drive, ride, watch movies, brush teeth and sometimes even breathe with a mark on it. Western civilisation is a brand-based one and it is sometimes hard to tell whether governments or rather wealthy companies rule this world. It […]

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How to achieve a media planning success in Poland?

Effective advertising is a key to successful trade. Without advertising, there is no sales and, hence, no profits. Each company, both a start-up and an established corporate business, has to advertise itself in various ways in order to inform customers about its offer and boost sales. Depending on its business plan and, more importantly, funds […]

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